Thought Behind Things · Jan 17, 2022
Why an ex-Morgan Stanley PM left New York to build Abhi in Karachi
Omair Ansari, CEO of Abhi, on growing up in nine countries, watching emerging-market banks miss financial inclusion, leaving a Morgan Stanley portfolio manager seat for Karachi, and why his real competition is not other fintechs — it's cash.
with Omair Ansari
11 min read
A globally rearranged childhood
The episode opens with Muzamil introducing Omair Ansari as a recently returned ex-investment banker who has just launched a startup called Abhi. The disclaimer is in place from the first minute — this is not a sponsored conversation, the team simply reached out because they liked what Abhi was doing. From there, Muzamil hands the floor to Omair and asks what pulled him into fintech in the first place.
The biographical answer turns out to be the foundation for everything that follows. Omair has never lived in any one country for more than five years. He was born in London, then moved through Lagos, Paris, Bombay, back to London, Toronto, Abu Dhabi, back to Toronto, and then professionally through London, Dubai, Doha, Hong Kong, Lagos again, Nairobi, Johannesburg, Dubai once more, and finally New York. He describes his accent, accurately, as “the globally effed up accent.” His graduating class in Abu Dhabi was thirty-six people and thirty-eight nationalities.
That itinerary matters because it set the lens through which he eventually saw fintech. Every country on the list was an emerging or frontier market, and most of them were consumer-driven. By the time he picked a university degree, the choice of a finance and political science double major at McMaster — Canada because his US student visa was refused in the year of 9/11 — was less a career plan than a way of grounding the political instinct in something employable. “I knew I wanted the foundation of finance,” he tells Muzamil, “because with just a poly sci degree, was like, how am I gonna get a real job?”
The banks were never going to do financial inclusion
The conversation’s first real argument arrives early. Omair describes himself as “essentially a left wing person living in a right wing world.” The right-wing world was investment banking’s settled story about emerging markets, which went like this: as Nigeria slowly becomes the United States, the banks will be the conduit. Disposable income rises, banks intermediate, financial inclusion happens, and prosperity follows.
The trouble, he says, is that this is not what he saw on the ground. In Kenya it was a telco — Safaricom, through M-Pesa — that brought the unbanked onto rails. The banks did not just lose the race, they refused to acknowledge there was a race. “How can they do it?” Omair recalls his colleagues asking. “We’re the banks. No one else can do this except us.” That moment, which he describes as the beginning of the end of his banking career, becomes the throughline of the whole episode. Whenever a banking-class incumbent assumes financial inclusion is its monopoly, someone else builds the rails.
He carried that conviction through a four-year stint at a London hedge fund, where he learned a different lesson about how markets behave under stress. His fund was up 36% the year the broader market fell roughly 40%. Performance, in other words, was excellent. It did not matter. Because every losing fund needed to return capital to investors, the winning fund became the ATM. Without gating provisions, capital was withdrawn faster than the strategy could absorb. The fund shut. “It doesn’t matter how good you are,” he tells Muzamil, and it is clear he means it as a lesson about systems, not about ego.
Frontier markets and the persona problem
After a stint at Amwal in Doha — which he leaves frankly because “Doha’s boring” when you are young and single — Omair joins Renaissance Capital, the dominant frontier-markets bank. His first assignment is to take investors to Iraq in 2014. Things are going well, AsiaCell is about to IPO, and he writes a report optimistic enough that Marc Faber asks to republish it in Gloom Boom and Doom. A week later, ISIS attacks Mosul. He cites it as a clean lesson in what frontier-market volatility actually feels like — not as a chart, but as a phone call.
What follows is a tour of the African continent that becomes the most quietly substantive section of the episode. Omair lived and worked in Lagos, Nairobi, Accra, Johannesburg, Kampala, and Kigali. When Muzamil asks for a single view on Africa, Omair pushes back: “Africa is not one place. Over fifty countries, each one very different from the other.”
He then makes a point that lands harder than its phrasing suggests. He invokes Edward Said’s Orientalism to explain why Pakistan’s reputation, like Africa’s, lags so far behind its ground truth. The persona of a country, he argues, is constructed by the media a tourist consumes before they ever arrive. Indonesia and Pakistan are, on a 40,000-foot view, the same country. Indonesia gets the foreign capital. Pakistan does not. The difference, in his telling, is Bali — the tourist is happy to grind through Jakarta because there is a beach holiday on the other side. There is no Bali at the end of Karachi’s working week, and so the persona never updates.
On China in Africa, he is direct. CPEC, in his framing, was version two. The debt-driven build-out across Ethiopia, Kenya, and elsewhere preceded Pakistan’s by years. He has watched the asset seizures begin — agricultural land, ports — as currency depreciation triggers default. The lesson Sri Lanka learned with Hambantota was rehearsed in Africa first.
The case for leaving New York for Karachi
Muzamil pushes hard on the move itself. Investing is a comfortable seat. The investor is always the one being entertained, never the one chasing the cheque. To leave a Morgan Stanley portfolio manager role — where Omair was running emerging-market fintech positions in Brazilian payment processors, Chinese consumer finance, and Indonesian platforms — for a Karachi operator seat is, as Muzamil puts it, a decision that “doesn’t make a lot of sense to me, seriously.”
Omair’s answer is two-part. The first part is personal: “Comfort breeds complacency.” He had been on the investing side of the table long enough to know he wanted to find out whether he could sit on the other side. The second part is structural. Across all the markets he had covered for Morgan Stanley and Vostok New Ventures — fintech transactions everywhere around Pakistan but never inside it — Pakistan was the gap on the map. “If I don’t do this, someone else will,” he says. “And if I don’t do this, who will?”
The two years between the decision and the resignation are worth noting. He spent them testing the thesis in person — meeting banks, regulators, government officials, and existing fintechs — and finding a co-founder. Ali Ladhubhai, an HSBC and Samba veteran with prior fintech operating experience at Carlo Compare and Foree, filled the operational gap Omair knew he had. The pair tested the idea before they raised. They posted flyers at a 400-person company telling employees to WhatsApp a number if they wanted their salary in advance. Within two weeks, 30 to 40% of the employee base had transacted. That was the proof point.
The product is a wedge, not a destination
The product Abhi has launched is simple by design. The company integrates with employers and lets employees draw their already-earned salary at any point in the month, in under thirty seconds, for a flat 2% fee. No late fees. No penalties. Sharia-compliant.
The growth curve Omair shares is the sharpest data in the episode. July, the launch month, did roughly four and a half thousand dollars in transactions. August was twenty-five thousand. September, three hundred and fifty thousand. October just over a million. November, two and a half million. December, on the day of recording, sat at seven point nine million. Ninety companies signed, roughly six hundred and fifty thousand employees with access, twenty-eight people on staff, six months in.
But Omair is careful to frame earned wage access as the wedge, not the company. “If we fast forward two years and that customer is still using this as their primary product,” he says, “I would have failed you as a customer.” The destination is a financial wellness platform — savings, investments, insurance, and properly priced credit, all delivered into the same app. The reason that destination is reachable, he argues, is data. Four or five years of transaction-level visibility into a salaried customer’s behaviour is the asset Pakistani banks have never been willing to build, and it is what makes personalised financial products possible on a market the banks have written off as unscoreable.
Muzamil pushes on the pricing. A 2% flat fee on a thirty-day cycle annualises to roughly 24%, which is meaningfully above a conventional bank consumer loan. Omair does not duck the question. The pricing makes sense for the current product because it is cheaper than microfinance, dramatically cheaper than a loan shark, and — most importantly — accessible in thirty seconds rather than after a humiliating bank visit. He retells a customer’s testimony almost verbatim: the customer had a bank account, but when he walked in to ask for a loan to pay school fees, the security guard looked him up and down and made it clear he was not welcome. The teller did the same. “With you, thirty seconds,” the customer told Abhi. The convenience premium, in this market, is the izzat premium.
Cash is the only real competitor
Later in the discussion, Muzamil widens the lens to Pakistan’s banking sector as a whole — the SME credit gap, the Hascol blow-up, the persistent unwillingness of incumbent banks to underwrite the middle class. He asks how Omair sees the sector evolving over the next five years.
Omair’s answer reframes the question. “Everyone asks who’s your competition when it comes to fintech,” he says. “Our competition is cash. It’s not fintech.” Cash is still, on his estimate, ninety-eight percent of the Pakistani economy. Digitising it requires not just better wallets but a closed loop where every reasonable use of the digital balance is available digitally. The reason M-Pesa worked in Kenya was that physical cash was being lost on long-distance buses; the digital alternative was strictly better at the precise pain point. The reason QR codes have not taken hold in Pakistan yet, on Omair’s read, is that the capital required to build out the merchant infrastructure has not historically been available. Even in China, ubiquitous QR adoption is only five or six years old.
The illustration he picks is one every Pakistani user will recognise. Order Careem with a credit card and the captain will quietly cancel. Order Foodpanda and the rider will insist on cash. Until those daily, weekly, and monthly use cases — refuelling a car, buying groceries — are bridged into the digital wallet, the wallet remains, as Muzamil puts it, “monopoly money.” Asked for a realistic five-year target, Omair pegs digital at 10 to 15% of the economy. He frames that as a serious achievement, not a disappointment. Once digital adoption inflects, he expects it to inflect sharply.
What financial inclusion actually looks like
By the end of the conversation, the two threads — the personal one about leaving New York and the structural one about cash — have folded into a single argument. The reason Omair is in Karachi running Abhi is the same reason he believes cash will eventually lose. Technology, he says, “has democratised finance to a degree where no longer should it be that only when you have won the genetic lottery that you are able to build your asset base the same way someone else has.”
The Pakistani middle-class employee is not bad at managing money. They are paid late, by up to sixty days. They live in an economy with double-digit inflation. They have no biweekly cushion, no functional consumer credit market, and a banking sector that does not want their business. In that context, asking a colleague, an employer, or a family member for a small advance is not a personal failing — it is, in Omair’s words, an izzat tax that no salaried adult should have to pay. Abhi’s bet is that removing that tax for two percent is the wedge that earns the right to sell the savings account, the insurance product, and eventually the credit line that follows.
Muzamil closes the conversation where he began it — with a founder who left a portfolio manager seat in New York for a 28-person team in Karachi, six months in, doing eight million dollars a month and growing. The thesis is clean, the product is live, and the competitor — cash — is still ninety-eight percent of the market. There is, by Omair’s own framing, a long way to go before that number moves. But the lesson he carried out of Kenya in 2014 is the lesson he is now testing in Pakistan: the banks were never going to do this. Someone else will.
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