Elliot Garreffa

co-founder of Ghost Team

Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.

Elliot Garreffa is a co-founder of Ghost Team, a company that helps businesses build MCP servers and MCP apps and keeps them visible in major AI clients. Garreffa has said Ghost Team has worked mainly with major enterprises. He has described a discovery paradigm that Ghost Team calls agent discovery optimization.

Ghost Team

Garreffa is a co-founder of Ghost Team. He has said the company has worked mainly with major enterprises. Garreffa has said Ghost Team helps companies build MCP servers and MCP apps and keeps them visible in major AI clients. [1]

Garreffa has said Ghost Team also helps companies prepare for the agentic web. He has said its advice differs by sector, since a developer tool needs different work than a consumer app. He has said Ghost Team built a platform that helps companies optimize for discovery of their connector inside AI channels. Garreffa has also said the company keeps a tracker of the ecosystem that shows its apps and their growth. [1]

Garreffa has said Ghost Team has run tens of thousands of prompts in Claude to study how connectors surface organically. He has said some of the company's clients have MCP servers that receive millions of calls from Claude. Garreffa has said Ghost Team plans to release a research report soon. [1]

Views on agent discovery

Garreffa has defined AEO as answer engine optimization, the work of appearing within the text of an AI answer. He has said the AEO industry is in the billions by market size. Garreffa has said Ghost Team calls a new discovery paradigm agent discovery optimization. [1]

Garreffa has said Claude was the first platform to launch organic discovery. He has said a Claude prompt with no connector chosen can show a connector picker. Garreffa has said platforms use different names for these integrations, and Claude calls them connectors. He has said Gemini is quite far behind in this space. Garreffa has also said Claude released a feature called Claude observability. [1]

Views on the app ecosystem

Garreffa has said owners of apps that are live on platforms such as ChatGPT receive very little data from the platform. He thinks apps will probably look more like closed ecosystems, where everyone builds on top of a platform and the platform takes a commission. Garreffa has said apps may become infrastructure that agents use, not only the end experience for a user. [1]

Garreffa has said AI platforms are becoming the new operating system. He has said discovery is the top of the funnel for B2B and a large channel for B2C. Garreffa has said Claude is ramping up massively within enterprises. He has said developer tooling is a small market compared with all of knowledge work, and that open source will become more prominent than it is today. [1]

Advice to companies

Garreffa has said companies should focus on and optimize for the channels that matter to them. He has said a dentist who wants to get people through the door should put time and effort into the ways those people are already interacting. Garreffa has said there is a lot of reward for being early. [1]

Garreffa has advised companies to define the prompts they want to appear for, then run those prompts every day. He has said companies should optimize parts of their MCP server to appear for target prompts over time. Garreffa has said companies should adjust their MCP server and then measure the ranking change over time. He has also said an AI model learns from usage when it calls an MCP server. [1]

Appearances

DateTitleWhere
2026-07-10 Claude just shipped organic connector discovery first Beyond the Bubble

Frequently asked questions

Who is Elliot Garreffa?

Elliot Garreffa is a co-founder of Ghost Team. Ghost Team helps companies build MCP servers and MCP apps and keeps them visible in major AI clients.[1]

What company did Elliot Garreffa found?

Elliot Garreffa is a co-founder of Ghost Team. Garreffa has said the company has worked mainly with major enterprises.[1]

What does Ghost Team do?

Ghost Team helps companies build MCP servers and MCP apps and keeps them visible in major AI clients. Elliot Garreffa has said it also helps companies prepare for the agentic web. He has said its advice differs by sector, since a developer tool needs different work than a consumer app.[1]

What is agent discovery optimization?

Elliot Garreffa has said Ghost Team calls a new discovery paradigm agent discovery optimization. He has said Ghost Team built a platform that helps companies optimize for discovery of their connector inside AI channels.[1]

What is AEO according to Elliot Garreffa?

Elliot Garreffa has defined AEO as answer engine optimization, the work of appearing within the text of an AI answer. He has said the AEO industry is in the billions by market size.[1]

What advice does Elliot Garreffa give companies about appearing in AI clients?

Elliot Garreffa has advised companies to define the prompts they want to appear for, then run those prompts every day. He has said companies should optimize parts of their MCP server to appear for those prompts over time. He has also said companies should adjust their MCP server and then measure the ranking change over time.[1]

References

  1. Claude just shipped organic connector discovery first . Beyond the Bubble , 2026-07-10.
Show the source passages (33 statements)
  1. Elliot Garreffa is a co-founder of Ghost Team. when we co-ounded Ghost Team a little bit over a year ago
  2. Elliot has said Ghost Team has worked mainly with major enterprises. we worked with companies like um Stalantis, Manpower Group, um Statista, companies like this, mainly major enterprises
  3. Elliot has said Ghost Team helps companies build MCP servers and MCP apps and keeps them visible in major AI clients. we help companies to build MTP servers, also MCP apps and really just make sure that they are visible within the major AI clients
  4. Elliot has said Ghost Team built a platform that helps companies optimize for discovery of their connector inside AI channels. we've built a platform called agent discoverability.com where we help companies to optimize for discovery of their connector inside of those channels
  5. Elliot has said Ghost Team keeps a tracker of the ecosystem that shows its apps and their growth. We have a tracker um of the ecosystem at agentdiscoverability.com/tra. you can sort of track all the apps there and the growth of the ecosystem
  6. Elliot has said Ghost Team helps companies prepare for the agentic web. we help companies prepare and get ready for for the agentic web
  7. Elliot has said Ghost Team's advice differs by sector, since a developer tool needs different work than a consumer app. If you are a dev tool, we will give you a totally different recommendation than if you are a you know consumer app
  8. Elliot has said Ghost Team has run tens of thousands of prompts in Claude to study how connectors surface organically. we've run tens of thousands of prompts in Claude to actually backwards engineer how are they organically surfacing connectors
  9. Elliot has said some clients' MCP servers receive millions of calls from Claude. we've got companies right now in you know that we work with that are getting you know millions of calls on their MCP server Claude
  10. Elliot has said Ghost Team plans to release a research report on this topic soon. we're releasing a a a research report um very soon on this topic
  11. Elliot has defined AEO as answer engine optimization, the work of appearing within the text of an AI answer. You've got AEO which is answer engine optimization. This is optimizing to appear within the text.
  12. Elliot has said Ghost Team calls a new discovery paradigm agent discovery optimization. It is a whole new discovery paradigm that we call agent discovery optimization
  13. Elliot has said the AEO industry is in the billions by market size. the AEO industry is you know billions in in in size by now
  14. Elliot has said Claude was the first platform to launch organic discovery. Claude has been the first company or platform to actually launch organic discovery
  15. Elliot has said a Claude prompt with no connector chosen can show a connector picker. if you put in a prompt into Claude without ever having picked a connector, if you say if you went there today and said, you know, book me a hotel for tomorrow night in London, you would actually get a connector picker
  16. Elliot has said platforms use different names for these integrations, and Claude calls them connectors. So we have different whether you call them AI apps or connectors. Claude calls them connectors
  17. Elliot has said Gemini is quite far behind in this space. Gemini is actually quite far behind in this space
  18. Elliot has said Claude released a feature called Claude observability. Very interestingly three days ago Claude released Claude observability
  19. Elliot has said owners of apps that are live on platforms such as ChatGPT receive very little data from the platform. you have very little access to data. So the way if you have a chatbt app live or you have a claw connector live on chatbt natively from the platform you're told almost nothing
  20. Elliot has said he thinks apps will probably look more like closed ecosystems, where everyone builds on top of a platform and the platform takes a commission. I think it will probably look for the apps at least more like closed ecosystems. They get everyone to build on top of them and they take a commission and a cut
  21. Elliot has said apps may become infrastructure that agents use, not only the end experience for a user. these applications in a lot of ways they move to being not just the end experience for a user but also just infrastructure for an agent
  22. Elliot has said a dentist who wants to get people through the door should put time and effort into the ways those people are already interacting. If you're a dentist, you are trying to actually get humans in the door. And so, you know, you want to make sure that you put your time and effort into the ways that those humans are actually interacting
  23. Elliot has said there is a lot of reward for being early. there's a lot of reward I think for for being early
  24. Elliot has said open source will become more prominent than it is today. open source will become you know more prominent than it is today
  25. Elliot has said developer tooling is a small market compared with all of knowledge work. developer tooling pick up that is a small market compared to the whole of knowledge work
  26. Elliot has said AI platforms are becoming the new operating system. us moving towards these you know AI platforms becoming the new operating system
  27. Elliot has said discovery is the top of the funnel for B2B and a large channel for B2C. particularly as top of funnel for B2B but across the whole ecosystem for B2C discovery will be massive
  28. Elliot has said Claude is ramping up massively within enterprises. Claude is is ramping up massively within the enterprise in particular
  29. Elliot has said companies should focus on and optimize for the channels that matter to them. our advice is to to focus and really you know optimize for the channels that are important to you
  30. Elliot has advised companies to define the prompts they want to appear for, then run those prompts every day. you want to first of all really define what are the prompts that you want to appear for. So you need to make sure that you understand who is your users, what are the intents and then you want to set up those prompts to actually start to run every day
  31. Elliot has said companies should optimize parts of their MCP server to appear for target prompts over time. you want to optimize different components of your MCP server to better ensure that you are appearing for those target prompts over time
  32. Elliot has said companies should adjust their MCP server and then measure the ranking change over time. you will make adjustments to your MCP and then you will measure the increased ranking over time
  33. Elliot has said an AI model learns from usage when it calls an MCP server. every single time that that happens the model is learning from using their server