arc. - Personal Brand Audit
See your brand the way a stranger does.
Six questions. Ninety seconds. A scored report of your personal brand across five dimensions, plus three specific moves for the next thirty days. In your inbox within five minutes. Free.
The five dimensions
What we score.
The same rubric used in consultation work, distilled to five things that decide whether your brand compounds or stays flat. Each dimension is scored 0–20, for a 0–100 total that maps to a tier.
Reach
Your distribution surface: followers, rhythm, cross-platform presence. The audience you can move on demand.
Clarity
Whether a stranger can tell what you do in ten seconds. Headline specificity. Point-of-view density.
Rhythm
Are you actually showing up. Posts per week, last 90 days. Gap analysis. The algorithm reads rhythm as commitment.
Positioning
Is the wedge differentiated. The tribe you own. Proof artifacts. Thesis vs commentary ratio.
Conversion
Does the brand work commercially. Bio CTA, contact path, the funnel from public surface to owned channel.
How it works
Three steps. Five minutes end to end.
01
Six questions
Name, email, your LinkedIn URL, current role, 12-month goal, the single biggest thing blocking you right now. Ninety seconds.
02
We analyze
Your public LinkedIn profile and recent posts. Industry context and your closest peers. Scored against the rubric, the same one used in consultation work.
03
Report in your inbox
Five minutes later: a scored audit, what's working, what's costing you, and three specific moves for the next thirty days.
What you get
- A scorecard: five dimensions, 0–20 each, plus a 0–100 total mapped to a tier.
- A one-sentence verdict that names where you actually are.
- Two to three observations on what's working, drawn from your LinkedIn.
- Two to three on what's costing you: the highest-leverage gaps.
- Three concrete moves for the next thirty days, each with the leverage spelled out.
- For tiers Emerging and up: a 1:1 consultation invite, if you want to go deeper.
Questions
Before you start.
Is this free?
Yes. Both the audit and the report. We pay for the LinkedIn scrape, the research, and the analysis. If a fraction of the people who take it go on to work with us, it pays for itself.
What does the report actually look like?
A scorecard across five dimensions (0–20 each, plus a 0–100 total), a one-sentence verdict, two-to-three observations on what's working, two-to-three on what's costing you, and three concrete moves you can make in the next thirty days. Plain HTML email, no PDF.
What do you do with my data?
Your email goes into our CRM and onto the arc. dispatch (a short weekly note; unsubscribe whenever). Your LinkedIn is public data; we only read what's already visible. We don't sell, share, or train models on any of it.
What if my LinkedIn is thin?
The report will say so. The rubric scores intent and execution; a thin profile reflects both. You'll get a smaller report with the moves that matter most for someone starting from scratch.
Why are you doing this?
Because the highest-leverage conversation about your brand is the one you have after you can see it scored. The audit is the wedge into that conversation.
Start
Six questions. Ninety seconds.
Submit your LinkedIn, answer six short questions, and we'll send the scored audit to your inbox inside five minutes. No card, no calendar, no upsell. Just the report.