Zarina Tariq

empowerment coach

Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.

Zarina Tariq is an empowerment coach whose work centres on helping people reclaim their power. She grew up in Rawalpindi and Islamabad and studied at LUMS. She has said she spent seven years in the corporate sector, and that she started coaching professionally around the time of COVID-19.

Early life and background

Tariq grew up in Rawalpindi, where she lived until about grade three. She moved with her mother and sisters to Islamabad after grade three. She is the youngest of four sisters. She has said she has been raised by a single parent since about third grade, and that her mother did not work and raised four daughters full time. [1]

Tariq has described Islamabad as a small city with a nice, cozy vibe. She has said she was an overachiever who needed to be top of her class, and she was the star of the annual school play every year. She has said her family is based in Islamabad. She has also said she does not have much of a relationship with her father. [1]

Education

Tariq lived in Islamabad until 2010, when she left for LUMS. At LUMS she made friends mostly from Karachi, not Lahore. She has said LUMS was a big shift for her, because everyone was smart, and that her anxiety rose sharply there. She has said she thinks she graduated from LUMS with a 2.2. She has said her major was in data analytics. [1]

Karachi and Dubai

Tariq has said Karachi felt like the most unsafe city for her as a single woman. She has said she dealt with a couple of difficult landlords while living alone there. She married, and her husband was already based in Dubai. She has said she moved to Dubai expecting life to be better than in Karachi. [1]

Career

Tariq has said she spent seven years in the corporate sector. She has said she spent a couple of years on the conventional route of getting a job. She spent four years at one company, based in Karachi, before moving to another. She worked in consumer and market research. [1]

Tariq has said her role in consumer and market research was a consultancy role, like an in-house consultant. She has said the part of her market research role that she loved most was the consumer home visits. She has said her team worked with research agencies. [1]

Tariq has said she made a switch from a consultancy role in consumer and market knowledge to front-row marketing execution. She spent two years at the company she moved to after her time in Karachi. She has said her role at that company covered the whole Middle East. [1]

Tariq has said she used to work over 12 hours a day, even on weekends. She has said that by the end of two years in one job she was completely burnt out. She has said that, in retrospect, the job itself did not suit her. She has said that about six months into a job she began questioning whether this was it. She has also said there was a time when she did not want to get out of bed in the morning. [1]

Move into coaching

Tariq has said their permanent residency had come through, and they were planning to move to Canada. She has said COVID-19 hit around the time they planned to move. She has said she asked her company to shift her to Canada. [1]

Tariq took time off work for a certification in coaching and neuro-linguistic programming. She has said she did not take the certification planning to become a coach, and that she knew what she did not want before she knew what she wanted. She has said she also took CBT, which she describes as cognitive behavioral therapy. She has said the CBT training meant she could potentially start taking clients. [1]

Tariq has said fear and doubt held her back for a while. She has said nobody else can live her life for her, so she decided to act. She has said she started seeing a coach herself, and that she had never been to therapy or a coach before. She has said she called in sick to work and went to see a coach for a session. [1]

Empowerment coaching

Tariq says she went through quite a few iterations before settling on the name empowerment coaching. She says her work now is helping others reclaim their power. She has said that for her, reclaiming power meant not being at the mercy of outside situations or her own emotions. She has said she started coaching professionally around the time of COVID. [1]

Tariq has described empowerment coaching as helping people reclaim their power. She has said most of her clients are from Pakistan or the subcontinent and live abroad, and that many have corporate backgrounds. She has said people can reach her on Instagram. [1]

Neuro-linguistic programming

Tariq describes NLP as a way to program yourself to reach goals. She has described NLP as a remote control for your state of mind. She has said she used to have emotional outbursts and struggled to keep her emotions in check. She has said NLP taught her that how things were did not have to stay that way forever. [1]

Views

Tariq has said Islamabad people are not as burger as claimed, in her view. She has said people in Islamabad live in a kind of bubble. [1]

Tariq has said expecting a partner to fix you leads to a codependent relationship. She has said looking to a partner for repair can push them away. She has said her independence came from her experiences, not from birth. [1]

Tariq has said the fears of leaving a salaried job are real. She has said she handles fear by asking herself what really matters to her. She has said she would never know the outcome unless she tried. [1]

Tariq has said reclaiming power can mean setting a boundary with your boss. She has said it is very important to click with a therapist or coach. She has said she can relate to her clients because she has been in their shoes. [1]

Tariq has said she sees a tremendous shift in how people in Pakistan think, and that people there are becoming more mindful. She has said the pandemic and lockdown contributed to people becoming more conscious. She has said there is a generational disruption happening in Pakistan. [1]

Personal life

Tariq has said that until recently she avoided asking anyone for help. She has said she was scared to set up an Instagram account. [1]

Timeline

2010
Left Islamabad for LUMS.[1]

Appearances

DateTitleWhere
2022-03-04 The corporate burnout that led Zarina Tariq to coaching Thought Behind Things

Frequently asked questions

Who is Zarina Tariq?

Zarina Tariq is an empowerment coach. She says her work is helping others reclaim their power. She grew up in Rawalpindi and Islamabad and studied at LUMS.[1]

What does Zarina Tariq do?

Zarina Tariq works as an empowerment coach. She has described empowerment coaching as helping people reclaim their power. She has said most of her clients are from Pakistan or the subcontinent and live abroad, and that many have corporate backgrounds.[1]

Where did Zarina Tariq study?

Zarina Tariq left Islamabad for LUMS in 2010. She has said her major was in data analytics. She has said she thinks she graduated from LUMS with a 2.2.[1]

Where did Zarina Tariq grow up?

Zarina Tariq grew up in Rawalpindi, where she lived until about grade three. She then moved with her mother and sisters to Islamabad. She has said her family is based in Islamabad.[1]

What did Zarina Tariq do before becoming a coach?

Zarina Tariq has said she spent seven years in the corporate sector. She worked in consumer and market research, and later made a switch to front-row marketing execution. She has said her role at the company she moved to covered the whole Middle East.[1]

How did Zarina Tariq start coaching?

Zarina Tariq took time off work for a certification in coaching and neuro-linguistic programming. She has said she did not take the certification planning to become a coach. She has said she started coaching professionally around the time of COVID.[1]

What is empowerment coaching according to Zarina Tariq?

Zarina Tariq has described empowerment coaching as helping people reclaim their power. She has said reclaiming power can mean setting a boundary with your boss. For her own life, she has said it meant not being at the mercy of outside situations or her own emotions.[1]

How can people contact Zarina Tariq?

Zarina Tariq has said people can reach her on Instagram.[1]

References

  1. The corporate burnout that led Zarina Tariq to coaching . Thought Behind Things , 2022-03-04.
Show the source passages (78 statements)
  1. Zarina grew up in Rawalpindi. No, Rawalpindi, Westridge.
  2. Zarina lived in Rawalpindi until about grade three. I was in Westridge till about grade three.
  3. Zarina moved with her mother and sisters to Islamabad after grade three. And then after that, me and my family, so my sisters and my mom, we moved to Islamabad.
  4. Zarina has described Islamabad as a small city with a nice, cozy vibe. I would say it was a nice, cozy vibe, all in all, because it's so small.
  5. Zarina has said Islamabad people are not as burger as claimed, in her view. but in terms of how burger they are, they aren't.
  6. Zarina has said people in Islamabad live in a kind of bubble. We do live in a kind of bubble in Islamabad.
  7. Zarina has said she was an overachiever who needed to be top of her class. So I was always this overachiever and I needed to be top of my class.
  8. Zarina lived in Islamabad until 2010, when she left for LUMS. I mean, till 2010 until I left for LUMS for university.
  9. At LUMS, Zarina made friends mostly from Karachi, not Lahore. I made absolutely zero Lahori friends and I made only Karachi friends
  10. Zarina has said LUMS was a big shift for her, because everyone was smart. So when I got into LUMS, it was a big bubble burster for me because Everybody was smart.
  11. Zarina has said her anxiety rose sharply at LUMS. But the anxiety skyrocketed, right? Like that was the big shift.
  12. Zarina has said she thinks she graduated from LUMS with a 2.2. I had a 2.2, I think, graduating.
  13. Zarina spent four years at one company, based in Karachi, before moving to another. I spent those four years in PNG, Karachi, then I went to Reckitt
  14. Zarina worked in consumer and market research. I was doing market research, consumer and market research.
  15. Zarina has said her role in consumer and market research was a consultancy role, like an in-house consultant. it was a consultancy role, like an in-house consultant.
  16. Zarina has said the part of her market research role that she loved most was the consumer home visits. But the part that I loved the most about this role was was the consumer in homes and the visits that we'd do.
  17. Zarina has said her team worked with research agencies. Ipsos ke saath, Nielsen ke saath and so on.
  18. Zarina married, and her husband was already based in Dubai. Um, then I got married. My husband was already based in Dubai, so I decided ke acha theek hai
  19. Zarina has said Karachi felt like the most unsafe city for her as a single woman. as a single girl living in Karachi, it was probably the most unsafe city for me to live in.
  20. Zarina has said she dealt with a couple of difficult landlords while living alone in Karachi. I'm I dealt with a couple of horrible landlords, like horrible, some of which even kind of um threatened to kick me out.
  21. Zarina has said she has been raised by a single parent since about third grade. I've been raised pretty much like ever since third grade by by a single parent
  22. Zarina's mother did not work and raised four daughters full time. She hasn't worked. No. She didn't work. She was basically in a full-time job of like raising four children, girls, for girls, exactly.
  23. Zarina is the youngest of four sisters. And plus I was the youngest of the four sisters.
  24. Zarina was the star of the annual school play every year. I used to be the star of the play, the annual play every time, without fail.
  25. Zarina has said she does not have much of a relationship with her father. I don't have much of a relationship despite, you know, some efforts and whatnot.
  26. Zarina has said her independence came from her experiences, not from birth. We're not born with this independence. It's some it's a product of our experiences and our perception of like how we perceive those experiences.
  27. Zarina has said that until recently she avoided asking anyone for help. In fact, I would like until very recently, I would just shy away from seeking help about anything.
  28. Zarina has said expecting a partner to fix you leads to a codependent relationship. It's unfair to expect the partner to be able to do that for you? Yeah, they can't. After like I think that's the recipe for disaster. That's the recipe to a codependent relationship.
  29. Zarina has said looking to a partner for repair can push them away. Like otherwise, if you keep looking at your partner, you're going to start repelling them as opposed to magnetizing them.
  30. Zarina has said she used to work over 12 hours a day, even on weekends. I used to be working over 12 hours a day, even on weekends.
  31. Zarina has said that by the end of two years in one job she was completely burnt out. Um and by the end of those two years, I was a mess. That's Like I was an absolute mess. I've got to say. Why? Why? Um I was completely burnt out.
  32. Zarina has said that, in retrospect, the job itself did not suit her. now I know in retrospect that it was primarily the fact that that job didn't speak to me.
  33. Zarina has said that about six months into a job she began questioning whether this was it. six months into my job at PNG, I literally started questioning ki bas is this it?
  34. Zarina has said she moved to Dubai expecting life to be better than in Karachi. was such an unsafe place to live that I thought when I leave Karachi and go to Dubai, Things will be better.
  35. Zarina has said she spent seven years in the corporate sector. I kept denying it for those seven years in the corporate sector.
  36. Zarina has said there was a time when she did not want to get out of bed in the morning. Like I don't want to get out of bed in the morning.
  37. Zarina has said she made a switch from a consultancy role in consumer and market knowledge to front-row marketing execution. So I made the switch from consumer and market knowledge, so more from like, you know, having a back seat in terms of strategy and having more of a consultancy role to more of a front row like marketing, execution.
  38. Zarina spent two years at the company she moved to after her time in Karachi. you were at Reckitt for how long? Two years. Two years.
  39. Zarina has said her role at that company covered the whole Middle East. Uh Oh yeah, all of Middle East. All of Middle East.
  40. Zarina has said their permanent residency had come through, and they were planning to move to Canada. So our, you know, PR permanent residency thing had all all come through. So we were planning to move to Canada.
  41. Zarina has said COVID-19 hit around the time they planned to move to Canada. At the same time, COVID hit, global pandemic.
  42. Zarina has said she asked her company to shift her to Canada. I had told Racket to kind of shift me to Canada.
  43. Zarina took time off work for a certification in coaching and neuro-linguistic programming. I got to know about a course, a certification in coaching and neuro-linguistic programming. I went for that. I took time off.
  44. Zarina has said she did not take the certification planning to become a coach. So when I took this certification, I didn't take it with a mindset of ki this is what I want to do professionally.
  45. Zarina has said she knew what she did not want before she knew what she wanted. I knew what I didn't want, but it was time to really double click on what I wanted.
  46. Zarina has said she also took CBT, which she describes as cognitive behavioral therapy. I took CBT, which is cognitive behavioral therapy.
  47. Zarina has said the CBT training meant she could potentially start taking clients. this means I can potentially start taking clients.
  48. Zarina has said fear and doubt held her back for a while. I had a lot of fears, bahut zyada doubts thi and they held me back for a while.
  49. Zarina has said nobody else can live her life for her, so she decided to act. Karna hai to karna hai. Like I can't um nobody else is living my life for me.
  50. Zarina has said she started seeing a coach herself. So, I started seeing a coach myself.
  51. Zarina has said she had never been to therapy or a coach before. I had never been to therapy before. I had never been to a coach before.
  52. Zarina has said she called in sick to work and went to see a coach for a session. and I called in sick to work. Theek hai? Like sorry Reckitt. I called in sick because I was sick. Yeah. Yeah. Um and I went and saw this coach for a session.
  53. Zarina has described empowerment coaching as helping people reclaim their power. um it's me facilitating you to help you reclaim your power.
  54. Zarina has said reclaiming power can mean setting a boundary with your boss. Now you could reclaim your power by setting a boundary with your boss.
  55. Zarina has said that for her, reclaiming power meant not being at the mercy of outside situations or her own emotions. it was reclaiming my power from not being at the mercy of external situations and also not being at the mercy of my emotions
  56. Zarina says she went through quite a few iterations before settling on the name empowerment coaching. I went through quite a few iterations, but the one that really, you know, spoke to me in terms of what I did for myself
  57. Zarina says her work now is helping others reclaim their power. and what now is my purpose of helping others do in their lives was just reclaiming their power and hence empowerment coaching.
  58. Zarina has said most of her clients are from Pakistan or the subcontinent and live abroad. most of them are from uh Pakistan or you know, the subcontinent. Right. Um and they're usually located abroad.
  59. Zarina has said many of her clients have corporate backgrounds. a lot of my clients are also from corporate backgrounds.
  60. Zarina has said it is very important to click with a therapist or coach. it's so so important for you to click with your therapist or coach or whoever it is that you're seeking support from.
  61. Zarina has said she can relate to her clients because she has been in their shoes. I have been in their shoes or I can completely relate with you know, what they're saying.
  62. Zarina has said she sees a tremendous shift in how people in Pakistan think. I feel like there is a tremendous shift in the thinking of of our community over here.
  63. Zarina has said people in Pakistan are becoming more mindful. People are being more mindful.
  64. Zarina has said the pandemic and lockdown contributed to people becoming more conscious. I feel like COVID, the pandemic, the lockdown has really, really also contributed to it.
  65. Zarina has said there is a generational disruption happening in Pakistan. I think there is a generational disruption that's happening
  66. Zarina has said she was scared to set up an Instagram account. I was scared of setting up my Instagram account.
  67. Zarina has said the fears of leaving a salaried job are real. first of all, I want to say that it's the fears are really real.
  68. Zarina has said she handles fear by asking herself what really matters to her. but the way that I personally tackled them and keep tackling them is to ask myself what really matters to me.
  69. Zarina has said she would never know the outcome unless she tried. But I will literally never know unless I try.
  70. Zarina has said she started coaching professionally around the time of COVID. funnily enough, I started my um coaching also like professionally at around about the same time.
  71. Zarina has said she used to have emotional outbursts and struggled to keep her emotions in check. I had always been a person who had these emotional outbursts, Right. who couldn't keep my emotions in check.
  72. Zarina describes NLP as a way to program yourself to reach goals. So how to program ourselves for achieving our goals.
  73. Zarina has described NLP as a remote control for your state of mind. um having a remote control for you and your state of mind.
  74. Zarina has said NLP taught her that how things were did not have to stay that way forever. NLP is something that um taught me that that doesn't that isn't necessarily how it has to be and how it has to be forever.
  75. Zarina has said her family is based in Islamabad, while she lived in Karachi. Obviously, so my family is based in Islamabad.
  76. Zarina has said her major was in data analytics. Mera uh jo major tha wo data analytics mein tha.
  77. Zarina has said she spent a couple of years on the conventional route of getting a job. I did for a couple of years I pursued the conventional standardized route of you know, get a job and you know, data is the new future.
  78. Zarina has said people can reach her on Instagram. So I'm on Instagram and my handle is coaching with Z.