Syed Ahmad
CEO and co-founder of DPL
Compiled from 2 recorded interviews. Every statement below is drawn from the passage cited beside it.
Syed Ahmad is the CEO and co-founder of DPL. He has said he served as an industry chairman for two years and was part of a Prime Minister's task force. He has said his group coined the Digital Pakistan 2020 slogan, a campaign that Pasha launched in 2016.
Contents
DPL
Ahmad is the CEO and co-founder of DPL. He has said he started his company from zero, working from his drawing room. [1][2]
Ahmad has said he went to the US in 2013 while looking to grow his own company. He has said people told him to forget about scaling an IT company in Pakistan. [2]
He has said his company's key markets are America and Northern Europe. He has said the company is talking to some of the largest companies in Saudi Arabia in the space of IoT, digital transformation and innovation. He has said his own company gets a few resignations every month, and that it hired 55 people last year after about 1,800 interviews. [1]
Pasha and Digital Pakistan
Ahmad has said he served as an industry chairman for two years. He has described Pasha as a vertical association specialising in one sector. He has said the Pasha platform helped make IT relevant in government circles. [1]
Ahmad says Pasha launched the Digital Pakistan 2020 campaign in 2016. He has said his group coined the Digital Pakistan 2020 slogan to push IT exports and job creation. He says they identified two key areas that were government needs and that the IT industry could fill: job creation at a massive level, and export growth. He says Digital Pakistan reached the masses, including overseas Pakistanis. [1][2]
Task force and special technology zones
Ahmad has said he was part of a Prime Minister's task force, and that his task force team helped set up special technology zones. He has said he and his colleagues got the STZA Act passed. He has described the Special Technology Zones Authority as the body that was to set up Special Technology Zones. He says his team gave proposals for STZs, and that STZs will be set up in all five provincial and federal capitals. [1][2]
Ahmad has said the idea of virtual economic zones does not exist anywhere in the world, and that he thinks the virtualisation direction now being taken will die very quickly. He has said that if the original vision on which the technology zones were created is executed, 200 percent growth is very possible and within three years the figure could reach 10 billion dollars. He has said surface-level policy interventions will not get there even in ten years. In his view, what is needed is clear leadership in the technology area, led by technocrats. [1]
Views on the IT industry
Ahmad has said war and terror, and Pakistan's image, were a fundamental issue in the growth of the IT industry. He says that for contracts above 10 million dollars, country risk analysis is generally carried out. He says Pakistan has become much more politically stable. He also says business growth and IT growth are visible, but that in terms of perception Pakistan is probably still some years behind. [2]
Ahmad has said the first step for Pakistan is the services sector. He has said India has dozens of services companies with more than a billion dollars in revenue, and that Pakistan would have at least 5 to 10 companies reaching 1 billion dollars in revenue in services. He has said Indian IT was built by its expats. He has said the biggest opportunity for Pakistan is to invest in its people. [1]
Ahmad has said he sees an opportunity of at least 22 billion dollars and that he would need 800,000 to 1 million engineers in IT services. He has said 200 to 300 percent growth is possible, and that 10 billion dollars is not a big figure if the fundamentals are fixed. He says AI has created many data entry jobs. [1][2]
Ahmad says IT is a cross-cutting function that affects every ministry, not a single vertical. He says the knowledge sector is service based and needs its own policies. He says Pakistan has never carried out knowledge economy reforms like its industrial reforms, and he credits Ayub Khan era industrial reforms for textile exports of about 12 billion dollars. He says Pakistan has a lot of capability, much better than even China, because of the English language. [2]
Views on talent and education
Ahmad has said the quality of talent is a big issue right now and that graduate quality is really bad. He says the quality of graduates is very low, which frustrates companies. He says companies interview 100 candidates and filter out only 5 or 8. He says basic aptitude often does not show in fresh graduates, which is a big issue. [1][2]
Ahmad believes aptitude is the first thing that matters in IT, and that a person without aptitude cannot succeed in IT, however much they are upskilled. He says students whose families can afford fees enter university regardless of aptitude. He says IT does not need a degree, and many billionaires have none. He says Google and Facebook are dropping their degree requirements. [2]
Ahmad has said the top merit is now in IT, with a very large intake. He says companies compete for talent by poaching staff from each other, and that some estimate 1,000 to 2,000 people can compete internationally. He has said Pakistan cannot produce 200,000 undergraduates and can probably produce 50,000 to 100,000 undergraduates. [1][2]
Ahmad says the Ehsaas scholarship programme is not specific to ICT, and that a PM Task Force proposal would scale ICT scholarships to 10,000 a month. He says 600 to 700 children in Kashmir are doing medical transcription work. He has said that if he were in Pakistan, he would be creating 10 nursing homes. [1][2]
Views on startups
Ahmad says Pakistan is not ready to produce unicorns right now, and that its startup scene has matured a lot. He says a 10 million dollar exit is a good enough success for a startup. He says a lot of successful startups are built by expat Pakistanis, and that there will definitely be some outliers, which expats may contribute a lot to. He says Japan and China moved from copying and contract manufacturing to innovation over time. [2]
Views on government and business
Ahmad says government budgets for digitalization are very inadequate, and that there is currently no standard for e-government in government. He says an e-office project that began in 2007 has still not been closed. He says government bodies have set up their own software houses that win projects on their official position. He describes a rent-seeking mindset in which government bodies take all toll plaza projects, and says the ministry has no cadre of staff who understand IT. [2]
Ahmad says local demand in Pakistan has not been created, either before or now, and that no AI work is happening in Pakistan because private companies have no projects. He says that with things such as bitcoin, IoT and 3D printers, they are simply held back. He says there is a long way to go when it comes to ease of doing business. He says visa issues have a very large impact on the market, and that free movement of people means market access in the IT industry. He says the PM citizen portal is the only app that makes much sense. [2]
Ahmad has said that since Bhutto's time, business people have been criminalised in the public mind. He has said that one or two percent of people in any society are genuinely good and will stand up for the truth, and that the genuinely good people do not want to do anything with politics. He has said self-centredness is very strong in the business community. He has said he is not happy with the way things are going. [1]
Timeline
Appearances
| Date | Title | Where |
|---|---|---|
| 2024-01-05 | Pakistan's IT growth is flatlining — and the policy is making it worse | Thought Behind Things |
| 2020-11-18 | Pakistan's IT industry is a symptom, not a market | Thought Behind Things |
Frequently asked questions
Who is Syed Ahmad?
Syed Ahmad is the CEO and co-founder of DPL. He has said he served as an industry chairman for two years and was part of a Prime Minister's task force.[1][2]
What does Syed Ahmad do?
Syed Ahmad is the CEO of DPL. He has said his company's key markets are America and Northern Europe.[1][2]
What company did Syed Ahmad found?
Syed Ahmad is the co-founder of DPL. He has said he started his company from zero, working from his drawing room.[1]
What is Syed Ahmad known for?
Syed Ahmad has said his group coined the Digital Pakistan 2020 slogan to push IT exports and job creation. He has also said he and his colleagues got the STZA Act passed.[1]
What is Digital Pakistan 2020?
Digital Pakistan 2020 is a campaign that Pasha launched in 2016, according to Syed Ahmad. He has said his group coined its slogan to push IT exports and job creation.[1][2]
What does Syed Ahmad say about special technology zones?
Syed Ahmad has said that if the original vision on which the technology zones were created is executed, 200 percent growth is very possible. He has also said the idea of virtual economic zones does not exist anywhere in the world.[1]
What does Syed Ahmad think about Pakistan's IT talent?
Syed Ahmad has said the quality of talent is a big issue right now and that graduate quality is really bad. He believes aptitude is the first thing that matters in IT.[1][2]
Which markets does Syed Ahmad's company serve?
Syed Ahmad has said his company's key markets are America and Northern Europe. He has also said it is talking to some of the largest companies in Saudi Arabia in the space of IoT, digital transformation and innovation.[1]
References
- Pakistan's IT growth is flatlining — and the policy is making it worse . Thought Behind Things , 2024-01-05.
- Pakistan's IT industry is a symptom, not a market . Thought Behind Things , 2020-11-18.
Show the source passages (89 statements)
- Syed Ahmad is the CEO and co-founder of DPL.
Syed Ahmad is CEO and Co-Founder at DPL.
- Syed Ahmad has said he started his company from zero, working from his drawing room.
I started my company from zero from my drawing room
- Syed Ahmad has said he served as an industry chairman for two years.
As an industry leader 2 saal I have been kind of served served as a chairman
- Syed Ahmad has said the Pasha platform helped make IT relevant in government circles.
We made IT relevant in the government quarters through Pasha platform.
- Syed Ahmad has said he was part of a Prime Minister's task force.
I remember ek prime minister task force mein hum log the.
- Syed Ahmad has said his task force team helped set up special technology zones.
mere as a Prime Minister Task Force mein jab humne kaam kiya, special technology zone humne banwaye
- Syed Ahmad has said he and his colleagues got the STZA Act passed.
a law jo humne STZA Act pass karwaya
- Syed Ahmad has described the Special Technology Zones Authority as the body that was to set up Special Technology Zones.
Special Technology uh Zone Authority thi jinhone Special Technology Zones banane the
- Syed Ahmad has said the idea of virtual economic zones does not exist anywhere in the world.
Virtualize virtual economic zones ka koi concept nahi hai duniya mein.
- Syed Ahmad has said he thinks the virtualisation direction now being taken will die very quickly.
After this virtualization direction jo ke yeh log le rahe hain, I think this uh will very quickly die it soon
- Syed Ahmad has said that since Bhutto's time, business people have been criminalised in the public mind.
since Bhutto's time jab socialize kiya, nationalize kiya companies ko toh there was going to be a big outcry in the toh unhone usko in the process they kind of criminalized a lot of business people in minds of the masses.
- Syed Ahmad has said that one or two percent of people in any society are genuinely good and will stand up for the truth.
I sincerely believe ke kisi bhi mashre mein na 1%, 1 or 2% are really genuinely good guys who will stand up for the truth
- Syed Ahmad has said his own company gets a few resignations every month.
Every company, I mean my own company, every month you get like a few resignations.
- Syed Ahmad has said his group coined the Digital Pakistan 2020 slogan to push IT exports and job creation.
Toh us time pe humne ek naara banaya Digital Pakistan 2020 ka aur IT industry ki export aur job creation potential ki baat ki.
- Syed Ahmad has said the top merit is now in IT, with a very large intake.
top merit is waqt IT ka hai aur bahut zyada intake hai
- Syed Ahmad has said his company hired 55 people last year after about 1,800 interviews.
Last year we hired 55 people. In order to hire 55 people, we had to do 1800 interviews.
- Syed Ahmad has said the quality of talent is a big issue right now.
So I would say quality of talent is a big issue right now.
- Syed Ahmad has said graduate quality is really bad.
quality of graduate is really bad
- Syed Ahmad has said the first step for Pakistan is the services sector.
I think the first step for Pakistan is the services sector.
- Syed Ahmad has said India has dozens of services companies with more than a billion dollars in revenue.
Services economy mein agar India mein there are dozens of companies making more than a billion dollar revenue.
- Syed Ahmad has said Pakistan would have at least 5 to 10 companies reaching 1 billion dollars in revenue in services.
Pakistan mein kam az kam 5 se 10 companies hongi jo ke 1 arab dollar ki revenue pe aayengi services ke andar
- Syed Ahmad has said the biggest opportunity for Pakistan is to invest in its people.
So I think the biggest area or opportunity that exists, even a problem for our nation, I think we have to invest in our people.
- Syed Ahmad has said Indian IT was built by its expats.
Because India ko bhi unke expats ne banaya, unki IT sector ko expats ne banaya.
- Syed Ahmad has said he is not happy with the way things are going.
I think I'm I'm not very happy with the way things are going.
- Syed Ahmad has said that what is needed is clear leadership in the technology area, led by technocrats.
So what we need is clear leadership in technology area jo technocrats ko jisko lead kare.
- Syed Ahmad has said that if the original vision on which the technology zones were created is executed, 200 percent growth is very possible and within three years the figure could reach 10 billion dollars.
agar wo original vision pe jis pe humne technology zone ko create kiya tha agar us vision ko ye execute kar le to 200% growth is very possible aur 3 years mein aap 10 billion dollar pe ja sakte hain.
- Syed Ahmad has said surface-level policy interventions will not get there even in ten years.
Ye jo abhi satah ki qisam ki policy interventions hain isse isse to 10 saal mein bhi nahi hoga.
- Syed Ahmad has said the genuinely good people do not want to do anything with politics.
jo asal ache log hain ha wo they don't want to do anything with politics.
- Syed Ahmad has said self-centredness is very strong in the business community.
Business community mein maine dekha hai unfortunately ek self-centricity bahut zyada hai.
- Syed Ahmad has described Pasha as a vertical association specialising in one sector.
whereas a Pasha like Aptma is a vertical association specializing in a one sector.
- Syed Ahmad has said he sees an opportunity of at least 22 billion dollars.
mujhe kam az kam 22 billion dollars ki toh opportunity nazar aati hai
- Syed Ahmad has said he would need 800,000 to 1 million engineers in IT services.
mujhe 8 se 10 lakh engineer IT services mein chahiye
- Syed Ahmad has said 200 to 300 percent growth is possible.
I think 2 to 300% growth possible hai.
- Syed Ahmad has said Pakistan cannot produce 200,000 undergraduates.
fact of the matter is Pakistan cannot produce 200,000 undergrads
- Syed Ahmad has said Pakistan can probably produce 50,000 to 100,000 undergraduates.
So you can probably you can produce from 50,000 to 100,000 undergrads
- Syed Ahmad has said that if he were in Pakistan, he would be creating 10 nursing homes.
If I was in Pakistan, I would be creating 10 nursing homes, quality ka unko main train karta
- Syed Ahmad has said his company's key markets are America and Northern Europe.
America toh hamari key market hai, Northern Europe hai.
- Syed Ahmad has said his company is talking to some of the largest companies in Saudi Arabia in the space of IoT, digital transformation and innovation.
some of the largest companies in Saudi, we are talking to in the space of IoT, in the space of digital transformation and innovation.
- Syed Ahmad is the CEO of DPL.
In conversation with Syed Ahmad, CEO of DPL
- He went to the US in 2013 while looking to grow his own company.
Mujhe yaad hai 2013 mein, I went to the US and I was looking to grow my own company as well
- He says people told him to forget about scaling an IT company in Pakistan.
they said ke tum bhool jao Pakistan mein koi scale karna IT company ko
- He says war and terror, and Pakistan's image, were a fundamental issue in the growth of the IT industry.
Toh bahut bada issue tha war and terror ka, Pakistan ke image ka, jo basically that was a fundamental issue in the growth of the IT industry.
- He says that for contracts above 10 million dollars, country risk analysis is generally carried out.
generally 10 million dollar se bade contracts jo hote hain, uske liye they they do country risk analysis and all
- He says Pakistan has become much more politically stable.
Politically Pakistan has been much stable.
- He says business growth and IT growth are visible, but that in terms of perception Pakistan is probably still some years behind.
business growth nazar aa rahi hai, IT growth nazar aa rahi hai, magar perception wise hum abhi probably kuch saal peeche hi hain
- He says companies compete for talent by poaching staff from each other.
literally companies aapas mein ladaiyan kar rahi hoti hain, logon ko ek dusre ke log tod rahi hoti hain
- He says some estimate that 1,000 to 2,000 people can compete internationally.
aur some kuch toh kehte hain shayad 1,000-2,000 log aise honge jo ke internationally compete kar sakte hain
- He says the quality of graduates is very low, which frustrates companies.
So, I would say ke bahut unfortunately jo quality of graduates is is very low aur itna frustrating hota hai companies ke liye
- He says companies interview 100 candidates and filter out only 5 or 8.
aap matlab 100 interview karte hain toh just like you are able to filter 5 or 8
- He says basic aptitude often does not show in fresh graduates, which is a big issue.
So, basic aptitude bhi nazar nahi aata ya basic unhone kya gain kiya university mein, so that that's a big issue.
- He says IT does not need a degree, and many billionaires have none.
IT is an industry jisme degree ki zaroorat nahi hai. Aapke jitne billionaires hain woh degree ke baghair hain.
- He says Google and Facebook are dropping their degree requirements.
Ab toh Google aur Facebook bhi apni degree ki requirement khatam kar rahe hain
- He believes aptitude is the first thing that matters in IT.
main jo believe karta hoon ke sabse pehli cheez hai aptitude
- He says students whose families can afford fees enter university regardless of aptitude.
So, basically jiske abba ji afford karte hain, that kid will come in regardless he has aptitude or not.
- He believes a person without aptitude cannot succeed in IT, however much they are upskilled.
So, I believe jiska aptitude nahi hai, aap jitna marzi usko upskill kar lein, reskill kar lein, jo marzi kar lein, IT ke liye ke andar woh nahi chal sakta.
- He says the Ehsaas scholarship programme is not specific to ICT.
yeh ke abhi ek bada scholarship program hai, Ehsaas ka hai. And and and I think ke magar usme ICT specific nahi hai
- He says a PM Task Force proposal would scale ICT scholarships to 10,000 a month.
there has been a proposal from Prime Minister Task Force ke aap yeh wale jo scholars scholarships hain ICT ki, yeh ahista ahista scale karke 10,000 har mahine scholarships dein
- He says 600 to 700 children in Kashmir are doing medical transcription work.
Bagh ke andar, Kashmir mein 600, 700, 700 bachche baithe hue hain aur woh medical transcription kar rahe hain
- He says Pakistan has a lot of capability, much better than even China, because of the English language.
Pakistan mein bahut capability hai compared to even China, we are much better because of the English language
- He says 10 billion dollars is not a big figure if the fundamentals are fixed.
agar hum fundamentals theek kar lein, holistic strategy ko follow karein, 10 billion is not a big figure
- He says AI has created many data entry jobs.
So, so just because of AI itni data entry ki jobs aa gayi hain, let's say yeh self-driving cars hain.
- He says his team gave proposals for STZs.
STZ ke humne proposal diye
- He says there is currently no standard for e-government in government.
Is waqt government mein koi standard nahi hai e-government ka.
- He says an e-office project that began in 2007 has still not been closed.
e-office ka project jo tha 2007 se aaj tak woh close nahi hua
- He says STZs will be set up in all five provincial and federal capitals.
STZ will be in all five provincial and federal capital.
- He says the PM citizen portal is the only app that makes much sense.
I think probably the only app that has made a lot of sense is the uh aapki prime minister citizen portal.
- He says PASHA launched the Digital Pakistan 2020 campaign in 2016.
Digital Pakistan 2020 ke naam se 2016 mein Pasha ne shuru kiya
- He says they identified two key areas that were government needs and that the IT industry could fill: job creation at a massive level, and export growth.
we identified two key areas jo ke government ki need the aur IT industry usko fill kar sakti thi which was job creation at a massive level aur dusra exports growth
- He says Digital Pakistan reached the masses, including overseas Pakistanis.
somehow it it reached the masses. Right. Overseas Pakistanis bhi aur aam banda bhi mujhe har banda puchta hai Digital Pakistan.
- He says IT is a cross-cutting function that affects every ministry, not a single vertical.
IT industry IT in itself is a cross cutting function. Right. It's not a vertical. It's a it's a horizontally uh har ministry ko affect karta hai.
- He says the ministry has no cadre of staff who understand IT.
but we don't have a cadre in the ministry jo ke IT ko samajhti ho
- He says Pakistan has never carried out knowledge economy reforms like its industrial reforms.
Magar kabhi woh hamara knowledge economy reforms nahi hua jaise industrial reform hue the.
- He says the knowledge sector is service based and needs its own policies.
Knowledge sector is a totally different sector. It's a service based. It it it it needs a totally different set of um policies
- He credits Ayub Khan era industrial reforms for textile exports of about 12 billion dollars.
Ayub Khan ke daur mein jaise industrial reforms hue the aur uski wajah se aaj aapko exports textile ki barah billion dollar nazar aati hain
- He says Pakistan is not ready to produce unicorns right now.
Pakistan is not ready to produce unicorns right now.
- He says a lot of successful startups are built by expat Pakistanis.
a lot of successful startups you see are done by expat Pakistanis.
- He says there is a long way to go when it comes to ease of doing business.
Magar we have a long way to go when it comes to ease of doing business
- He says Japan and China moved from copying and contract manufacturing to innovation over time.
Japan was just like copying products and then you know doing it contract manufacturing and all. But then they moved once they were good at it, they moved to innovation.
- He says that with things such as bitcoin, IoT and 3D printers, they are simply held back.
Ab jitne hi chahe aapke bitcoins hain, chahe aapki IOT hai, 3D printers hain, aapki jitni cheezein hum unhein bas rok ke baith jaate hain
- He says Pakistan's startup scene has matured a lot.
Startups scene hamara bahut bahut mature hua hai, bahut aage aaya hai.
- He says a 10 million dollar exit is a good enough success for a startup.
10 million dollar is a is a good enough success.
- He says there will definitely be some outliers, and that expats may contribute a lot to them.
there will definitely be uh some outliers, expats, kaafi unki is mein contribution ho sakti hai
- He says local demand in Pakistan has not been created, either before or now.
unfortunately Pakistan mein jo demand, local demand hai woh create nahi ho payi. Woh pehle bhi nahi thi, woh abhi bhi nahi ho saki.
- He says government budgets for digitalization are very inadequate.
ek toh budgets digital digitalization ke liye government budgets are very inadequate.
- He says government bodies have set up their own software houses that win projects on their official position.
government ne apne software houses bana liye hain, companies bana li hain. Ab woh woh phir hota yeh hai ke woh they just they are able to grab the projects in the market based on their government position
- He says no AI work is happening in Pakistan because private companies have no projects.
aur jo private companies they did they don't have any projects jinke upar woh kaam kar sakein. So, AI ke upar Pakistan mein koi kaam hi nahi ho raha.
- He describes a rent-seeking mindset in which government bodies take all toll plaza projects.
Ek rent seeking mindset hai ke ji Toll Plaza ke project saare government ke idare ko hi milenge
- He says visa issues have a very large impact on the market.
Mere khayal mein visas wagera ke issues bahut zyada impact karte hain market
- He says free movement of people means market access in the IT industry.
IT industry mein free movement of people means market access