Jenny Vo

founder and CEO of Hera Digital

Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.

Jenny Vo is the founder and CEO of Hera Digital, a business that builds sales infrastructure for B2B teams. Vo has said Hera Digital mainly serves North American and Australian clients. She has said the business has about six people on the team.

Career

Vo has said she did finance work for a short time and that it was not for her. She has said she has worked on the corporate side and now serves corporate businesses. [1]

Hera Digital

Vo has said Hera Digital leans toward SaaS businesses and particularly leans on GTM and strategy work. She has said about 80% of the business is North American and about 20% Australian. [1]

Vo has said Hera Digital focuses on growth and leans toward the front end because that is what the team loves. She has said the company takes on work of any size and refers clients elsewhere when it cannot help. She has said she started the business on her own and found it very lonely. She has also said the business was made to help people, and that it wants to do some work with mission-led, purpose-driven organisations, such as charities. [1]

Vo has said Hera Digital uses what it calls an ICP magnification process. She has said AI agents can help with the nurture and follow-up process, and she has described automating follow-ups in a way that keeps a human element. She has said her business did a full analysis of every silo: sales, marketing, operations, delivery and retention. She has also said her team has to educate before it sells, as well as sell. [1]

Views on AI

Vo has said she thinks of AI as a data analytics tool, because she cannot process that much information herself. She has said AI cannot feel, experience or express. She has said the value of AI is in doing the same outcomes faster, cheaper or at larger scale, and that the conversation is no longer about AI but about outcomes. She has also said the entire ecosystem has changed fundamentally over the last year. [1]

Vo has said the AI label is now overused and oversaturated, and that people are starting to become sick of hearing about AI. She has said businesses may have to bring people back to operate AI safely. She has said humans will always prefer humans, and that six times out of ten she still prefers a human. [1]

Views on sales and follow-up

Vo has said predictability is something many businesses struggle with. She has described a salesperson psychology in which salespeople do not want to bother the prospect and lose the deal. She has said the more personalized of two outreach channels would almost certainly get more responses. She has suggested adding deliberate mistakes to AI-automated messages so they stand out. [1]

Views on software

Vo has said she would rather pay $20 a month for software than build a SaaS product herself. She has said she does not believe SaaS is dead, and that SaaS providers have to pivot or always operate with the end user in mind. She has said that when something does not exist there is probably a good reason, because it is probably too hard. She has also said people will not pay for something they do not understand. [1]

Vo has given dentists and bakers as examples of people who are great at their craft but not necessarily at running a business. She has said that taking away that pain for these types of businesses would be a win. [1]

Australian market

Vo has said her state is Western Australia. She has said Western Australia is a very mining-heavy state, which means it needs more operations and delivery rather than more money. She has said the Australian market is still very reluctant to adopt AI, and that Australian reluctance comes from under-education and lack of awareness. [1]

Vo has said it is her responsibility, as an Australian, to educate people about AI. She has said AI feels intangible to buyers until they see results. She has said enterprises adopt AI more slowly and carefully than agencies, which can move faster. She has said heavily regulated sectors, such as finance and medical, are comfortably 10 years behind in adoption. She has also said direct partnerships are the most valuable way to enter the Australian market. [1]

Appearances

DateTitleWhere
2026-06-11 Australia is ten years behind on enterprise AI adoption Beyond the Bubble

Frequently asked questions

Who is Jenny Vo?

Jenny Vo is the founder and CEO of Hera Digital. Hera Digital builds sales infrastructure for B2B teams. She has said the business has about six people on the team.[1]

What does Jenny Vo do?

Jenny Vo is founder and CEO of Hera Digital. She has said the company leans toward SaaS businesses and particularly leans on GTM and strategy work. She has said it takes on work of any size.[1]

What company did Jenny Vo found?

Jenny Vo founded Hera Digital, which builds sales infrastructure for B2B teams. She has said she started the business on her own and found it very lonely. She has said the business was made to help people.[1]

Where is Jenny Vo from?

Jenny Vo has said her state is Western Australia. She has described herself as an Australian. She has said Hera Digital mainly serves North American and Australian clients.[1]

Who are Hera Digital's clients?

Jenny Vo has said Hera Digital mainly serves North American and Australian clients. She has said about 80% of the business is North American and about 20% Australian. She has said the company leans toward SaaS businesses.[1]

What does Jenny Vo think about AI?

Jenny Vo has said she thinks of AI as a data analytics tool, and that AI cannot feel, experience or express. She has said the value of AI is in doing the same outcomes faster, cheaper or at larger scale. She has also said the conversation is no longer about AI but about outcomes.[1]

What does Jenny Vo think about AI in sales follow-up?

Jenny Vo has said AI agents can help with the nurture and follow-up process. She has described automating follow-ups in a way that keeps a human element. She has said humans will always prefer humans.[1]

Does Jenny Vo think SaaS is dead?

Jenny Vo has said she does not believe SaaS is dead. She has said SaaS providers have to pivot or always operate with the end user in mind. She has also said she would rather pay $20 a month for software than build a SaaS product herself.[1]

References

  1. Australia is ten years behind on enterprise AI adoption . Beyond the Bubble , 2026-06-11.
Show the source passages (50 statements)
  1. Jenny Vo is introduced as founder and CEO of Hera Digital. founder and CEO of Hera digital
  2. She has said Hera Digital has about six people on the team. we're sort of operating about six headcount now
  3. She has said Hera Digital builds sales infrastructure for B2B teams. we build um sales infrastructures for B2B teams
  4. She has said Hera Digital leans toward SaaS businesses. we do lean towards the more of the SAS uh industry
  5. She has said Hera Digital particularly leans on GTM and strategy work. we do also uh particularly lean on the GTM and strategy space
  6. She has said Hera Digital focuses on growth and leans toward the front end because that is what the team loves. we look at actually focusing on growth, not necessarily just the front end, although that's where we lean to because that's what we love
  7. She has said Hera Digital takes on work of any size. nothing's ever too small or too too too big for us to handle
  8. She has said Hera Digital refers clients elsewhere when it cannot help. We'll send you to somewhere else who can
  9. She has said Hera Digital mainly serves North American and Australian clients. we predominantly serve the North American market and the Australian market
  10. She has said about 80% of Hera Digital's business is North American and about 20% Australian. leaning on 80% North American, 20% um Australian
  11. She has said she started the business on her own and found it very lonely. when I started this on my own it was very lonely
  12. She has said she did finance work for a short time, and that it was not for her. I did finance for a bit, but it's not for me
  13. She has said she has worked on the corporate side and now serves corporate businesses. from a corporate standing and now in the trenches serving the corporate industry
  14. She has said her state is Western Australia. within my state which is Western Australia
  15. She has said she thinks of AI as a data analytics tool, because she cannot process that much information herself. I think about it as a data analytics tool because my brain just simply cannot compute that level of information and data
  16. She has said Hera Digital uses what it calls an ICP magnification process. we dive all the way back down to what we do what we call an ICP magnification process
  17. She has said AI agents can help with the nurture and follow-up process. allowing AI agent AI specifically to actually help with the nurture and the follow-up process
  18. She has said the AI label is now overused and oversaturated. the AI piece now has actually become overused and oversaturated
  19. She has said predictability is something many businesses struggle with. the predictability is always a piece that a lot of businesses actually struggle with
  20. She has described a salesperson psychology in which salespeople do not want to bother the prospect and lose the deal. a salesperson psychology perspective where they don't want to bother the prospect and lose the deal
  21. She has described automating follow-ups in a way that keeps a human element. to allow for the follow-ups to be automated but automated in a human element way
  22. She has said AI cannot feel, experience or express. it cannot feel, it cannot experience, it cannot express
  23. She has said the more personalized of two outreach channels would almost certainly get more responses. I can almost guarantee you you will get more responses on channel B because it's more personalized
  24. She has suggested adding deliberate mistakes to AI-automated messages so they stand out. if you are sending out um AI automated messages or emails actually purposely put through mistakes because that's how you can sort of pierce through
  25. She has said people are starting to become sick of hearing about AI. that tells me that people are starting to become sick of hearing about AI
  26. She has said businesses may have to bring people back to operate AI safely. you might have to bring people back into the fold, humans back into the fold to actually operate AI safely
  27. She has said humans will always prefer humans. humans will always prefer humans
  28. She has said that six times out of ten she still prefers a human. six times out of 10 I still prefer to human
  29. She has said her business did a full analysis of every silo: sales, marketing, operations, delivery and retention. we did a full analysis of the business, every single silo, sales, marketing, operations, delivery, retention
  30. She has said she would rather pay $20 a month for software than build a SaaS product herself. I'd much rather pay $20 a month if I don't have to create that SAS product
  31. She has said she does not believe SaaS is dead. I don't believe that SAS is dead
  32. She has said SaaS providers have to pivot or always operate with the end user in mind. I think you have to pivot if you are a SAS provider or you have to always operate with the intention of the end user
  33. She has said that when something does not exist there is probably a good reason, because it is probably too hard. there probably is a good reason why it doesn't exist because it's probably too hard
  34. She has said the value of AI is in doing the same outcomes faster, cheaper or at larger scale. I can just do it either faster, cheaper, um at a bigger scale, right?
  35. She has said the conversation is no longer about AI but about outcomes. it's no longer about AI. It's it's about outcomes
  36. She has said the entire ecosystem has changed fundamentally over the last year. over the last one year the the entire ecosystem has changed fundamentally
  37. She has said enterprises adopt AI more slowly and carefully than agencies, which can move faster. enterprise level is going to adopt a lot slower a lot more carefully compared to say an agency uh we can obviously move a lot faster
  38. She has said people will not pay for something they do not understand. people are not willing to pay for something they don't understand
  39. She has said the Australian market is still very reluctant to adopt AI. the Australian market is still very very reluctant
  40. She has said Australian reluctance comes from under-education and lack of awareness. from an un an undereducated piece and or un unaware piece
  41. She has said it is her responsibility, as an Australian, to educate people about AI. as an Australian trying to implement uh AI into the Australian market it is my responsibility to educate and allow people to become aware
  42. She has said AI feels intangible to buyers until they see results. AI is so you can't feel it, you can't touch it, it feels intangible until they see results
  43. She has said her team has to educate before it sells, as well as sell. it's not only do we have to sell, we also have to educate before we sell
  44. She has said Western Australia is a very mining-heavy state, which means it needs more operations and delivery rather than more money. we are very mining heavy state which means it's not that we need more money. We need more operations and delivery
  45. She has said heavily regulated sectors, such as finance and medical, are comfortably 10 years behind in adoption. finance sectors um medical sectors all the sectors that are heavily regulated are still I would say comfortably 10 years behind in adoption
  46. She has said direct partnerships are the most valuable way to enter the Australian market. the most um valuable way to enter the Australian market is through direct partnerships
  47. She has said Hera Digital wants to do some work with mission-led, purpose-driven organisations, such as charities. we want to do a bit of work in the missionled or purpose- driven um industry. So we're talking charities
  48. She has said Hera Digital was built to help people. we made this business to help people
  49. She has given dentists and bakers as examples of people who are great at their craft but not necessarily at running a business. Dentists are really great at being dentists. Bakers are really great at being bakers. But not everyone is made to be a business owner
  50. She has said that taking away that pain for these types of businesses would be a win. if I can take away that pain for these types of businesses, I think that's a win