Hira Atik

Hirableeh, fashion and lifestyle influencer

Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.

Hira Atik, popularly known as Hirableeh, describes herself as a fashion and lifestyle influencer. She has spent six years on Instagram, and her work began with Her and Hem, a fashion and beauty blog. Atik has said her job is to put out fashion, beauty and lifestyle content.

Her and Hem

Atik started on Instagram with the account @HerandHem. Her and Hem was a blog run by two sisters who posted photos of themselves together. She has said a new account got about 10k within a week, which she called a huge achievement. They then shifted to their own accounts because nobody can report her face. [1]

Atik has said the businesses they worked with in the beginning were all female-led. She has named two businesses as the first people they worked with. Every brand they have worked with initially said no to them at the start. They have always wanted to make good content and fought with brands. They have also worked for free and, after that, charged very minuscule amounts. [1]

Career

Atik has said they post news and other content on Her and Hem, a different platform with less of their own content. She posts both affordable wear and clothes she had tailored herself, and she has said she asked people about the price range they would choose for a designer outfit. Her work involves a team of people she pays, and she has said she hires someone and pays that person. [1]

Atik has said she made her vlog during a gap year, when she felt very frustrated. She does not charge for unboxing PR packages, especially from small brands, and she has said she puts a business's products in front of her audience so that its business can run. She has also said brands are coming in, money is being moved and the economy is good. [1]

Atik has said she was not fully satisfied with the list, as many fellow creators who deserved to be on it were not. She has said she went and accepted everything because it was a big step for the industry as a whole. [1]

Views on the industry

Atik has said early on there was no concept of likes, and posting content was fun. Her earlier content was more fun because it was spontaneous. She has said that before 2018 there was nothing, let alone glamour. In her view the Instagram space now has a lot of competition from existing, new and old creators, and new Instagram creators do not know what to do in the current space. She has also said being the pioneer of something makes her feel really good about it. [1]

Atik has said she expects everything to follow a lot of rules, regulations and steps. She has said that claims that influencer culture is going to end differed from what she has seen personally. In her account, several creators all reached a million because they used the COVID period to focus on their content. Her own business went down by about 70 percent during COVID, by her estimate. [1]

Atik has said the PR packages and glamorous things they receive are not free, because they promote them. She has said the cash that comes in goes into buying cameras and paying production people. Creators should set one rate that fits the market and their work, and her own rate should pay her bills and the people she hires. [1]

Atik has said followers do not always match the target audience of a product, and that brands now look at how many followers a creator has. She has said many creators who post about every current event do it for reach. In her view opinions should come from the person themselves because it is a personal platform. She wants to be part of her niche and work hard in it because there is so much room to grow. [1]

Views on women and online culture

Atik has said women are now more vocal and demanding their rights. She has said that in her society people take men more seriously, and that women are paid less than men in every field. She has said she did not see magazines celebrating a female creator's achievement as they do for fellow male creators. [1]

Atik has said social media has dehumanized public figures and that there is a lot of toxicity online now. She has said people who dislike her content do not have to see it. She has also said people who sincerely apologise should be forgiven. [1]

Personal life

Atik has said content creation was her outlet, a source of happiness and peace, and that it has become difficult for her now. She has said she is not the person she was four to five years ago. She has said she was very happy while she was in Dubai because she was not looking at social media, and that she did not get any hate on her Instagram platform. [1]

Appearances

DateTitleWhere
2020-10-05 Why influencers feel the weight of unseen labor Thought Behind Things

Frequently asked questions

Who is Hira Atik?

Hira Atik, popularly known as Hirableeh, describes herself as a fashion and lifestyle influencer. She has spent six years on Instagram. Her work began with Her and Hem, a fashion and beauty blog.[1]

What does Hira Atik do?

Atik has said her job is to put out fashion, beauty and lifestyle content. She posts both affordable wear and clothes she had tailored herself. Her work involves a team of people she pays.[1]

What is Her and Hem?

Her and Hem was a fashion and beauty blog, and it is where Hira Atik's work began. Atik has said it was a blog run by two sisters who posted photos of themselves together. She started on Instagram with the account @HerandHem.[1]

How long has Hira Atik been on Instagram?

Hira Atik has spent six years on Instagram. She started there with the account @HerandHem.[1]

Does Hira Atik charge for unboxing PR packages?

Hira Atik has said she does not charge for unboxing PR packages, especially from small brands. She has said she puts a business's products in front of her audience so that its business can run.[1]

What does Hira Atik say about how creators should set their rates?

Hira Atik has said creators should set one rate that fits the market and their work. She has said her own rate should pay her bills and the people she hires.[1]

References

  1. Why influencers feel the weight of unseen labor . Thought Behind Things , 2020-10-05.
Show the source passages (56 statements)
  1. Hira, popularly known as Hirableeh, has spent six years on Instagram. In conversation with Hira Attique, popularly known as Hirableeh, this episode explores her journey of 6 years on Instagram.
  2. Hira started on Instagram with the account @HerandHem. How she started with @HerandHem.
  3. Hira describes herself as a fashion and lifestyle influencer. I call myself a fashion and lifestyle influencer.
  4. Hira has said her work began with Her and Hem, a fashion and beauty blog. we started with Her and Hem, which was a fashion fusion, nice, fashion and beauty blog.
  5. Hira has said Her and Hem was a blog run by two sisters who posted photos of themselves together. Her and Hem pe hum log saath hi tasveerein lagate the. It was like two sisters running a blog, so that was the entire concept.
  6. Hira has said a new account got about 10k within a week, which she called a huge achievement. And then I made another one and we got like 10k on the new one in like a week, which was a huge achievement.
  7. Hira has said they then shifted to their own accounts because nobody can report her face. We then shifted to our own accounts because nobody can report my face.
  8. Hira has said being the pioneer of something makes her feel really good about it. But then kind of being the pioneer of something also makes me feel really good about it as well.
  9. Hira has said early on there was no concept of likes, and posting content was fun. Pehle zamane mein to likes ka concept hi nahi tha yaar. Hum content bana ke daal dete the, maza aata tha.
  10. Hira has said her earlier content was more fun because it was spontaneous. our content in the in the past was much more fun because it was it was spontaneous.
  11. Hira has said the Instagram space now has a lot of competition from existing, new and old creators. now there is a lot of competition, like a lot of competition from already existing people, new people, old people, everything, it's there.
  12. Hira has said she expects everything to follow a lot of rules, regulations and steps. everything is going to follow a lot of rules and regulations and steps.
  13. Hira has said that claims that influencer culture is going to end differed from what she has seen personally. that said the influencer culture is going to end and all of that, but what I've seen personally, it went
  14. Hira has said several creators all reached a million because they used the COVID period to focus on their content. they've all hit like literally all of them have hit a million. Why? Because they used the COVID wala time to focus on their content.
  15. Hira has said brands are coming in, money is being moved and the economy is good. Brands bhi aa rahe hain, uh you know money is being moved, economy is good.
  16. Hira has said she made her vlog during a gap year, when she felt very frustrated. when I made my vlog, I was um on a gap year and I myself was very frustrated back then.
  17. Hira has said content creation was her outlet, a source of happiness and peace. This was my outlet, my fee and calm and space that made me happy and bought peace to me.
  18. Hira has said content creation has become difficult for her now. But it's it's sort of become difficult now. It doesn't do it at the same level.
  19. Hira has said her job is to put out fashion, beauty and lifestyle content. My work is to put out content, whether it's related to fashion, beauty or lifestyle.
  20. Hira has said every brand they have worked with initially said no to them at the start. Every single brand that we've worked with has initially said no to us in the very start.
  21. Hira has said they have always wanted to make good content and fought with brands. We've always wanted to do good content and we fought with brands
  22. Hira has said they have worked for free and after that charged very minuscule amounts. We've also worked for free and uske baad we've charged very minuscule amounts.
  23. Hira has said the PR packages and glamorous things they receive are not free, because they promote them. All the PR packages we get, all the glamorous things we get, they're not free. We promote them
  24. Hira has said that before 2018 there was nothing, let alone glamour. 2018 se pehle to kuch bhi nahi tha na, glamorous glamour to kya.
  25. Hira has said her business went down by about 70 percent during COVID, by her estimate. I personally think ki COVID ke time pe even our business it it went down by like 70% if I have to say.
  26. Hira has said she hires someone and pays that person. yeah, because I hire someone, I'm paying that someone.
  27. Hira has said her work involves a team of people she pays. We have a lot of people on our team jo ki humne milwaye nahi. Hum soon aapko milwayenge. We have to pay them.
  28. Hira has said the cash that comes in goes into buying cameras and paying production people. Raw cash jo aapke paas aata bhi hai, usse aap cameras khareed rahe hote hain, aap production walon ko paise de rahe hote hain
  29. Hira has said opinions should come from the person themselves because it is a personal platform. They should be coming from you because this is a personal platform.
  30. Hira has said they post news and other content on Her and Hem, a different platform with less of their own content. Her and Hem pe we post news and we post everything because it's a different platform which has less of our content
  31. Hira has said many creators who post about every current event do it for reach. So if you seek someone who keeps on posting about anything that's happening, I'm sorry, but most of the time they're just doing it for the reach
  32. Hira has said she wants to be part of her niche and work hard in it because there is so much room to grow. I want to be part of this niche and I want to work hard in that niche because there's so much room to grow
  33. Hira has said new Instagram creators do not know what to do in the current space. even the young lot that I I can I call them young lot? I mean the new Instagrammers that are coming, even they don't know what to do
  34. Hira has said she asked people about the price range they would choose for a designer outfit. I asked people ki aap mujhe batayein ek designer joda agar aap shadi wala kaam wala lena cha rahi hain to aap us aapke liye uski price range kya hai
  35. Hira has said she posts both affordable wear and clothes she had tailored herself. I put up affordable wear and then I put up clothes jo maine khud silwa ke
  36. Hira has said followers do not always match the target audience of a product. A lot of people have followers but that does not mean ke jo aapne product promote karna hai us bande ki wohi audience hai jisko aapne target karna hai.
  37. Hira has said brands now look at how many followers a creator has. now even brands look at the fact ke followers hain toh bhai kitne hain?
  38. Hira has said she does not charge for unboxing PR packages, especially from small brands. I don't charge for unboxing PR packages, especially for small brands
  39. Hira has said she puts a business's products in front of her audience so that its business can run. main uski cheezein aapke saamne laake rakh rahi hoon taake uska business chal sake.
  40. Hira has said creators should set one rate that fits the market and their work. To maintain the value aur cheezein rakhne ke liye you have to set this one rate that goes with the market as well.
  41. Hira has said her rate should pay her bills and the people she hires. it should be an amount that pays my bills and I'm able to pay people that I have hired as well.
  42. Hira has named two businesses as the first people they worked with. for like Q-nay for example and Faiza Salon for example, they were the first people we worked with.
  43. Hira has said the businesses they worked with in the beginning were all female-led. In the beginning when we started, the businesses that we worked with were all female-led businesses.
  44. Hira has said women are now more vocal and demanding their rights. now women are being more vocal and they're demanding for their rights
  45. Hira has said that in her society people take men more seriously. General na hamari society mein ek hai, people take men more seriously.
  46. Hira has said women are paid less than men in every field. Because in this world women are always paid less in every single field.
  47. Hira has said she did not see magazines celebrating a female creator's achievement as they do for fellow male creators. I did not see people celebrating her um achievement like magazines and stuff jaise woh fellow male creators ke karte hain.
  48. Hira has said social media has dehumanized public figures. social media ne na hum jo jo public figures hain, unko sort of dehumanize kar diya hai.
  49. Hira has said there is a lot of toxicity online now. There is a lot of toxicity involved on online now.
  50. Hira has said people who dislike her content do not have to see it. if you don't like my content, you don't have to see it.
  51. Hira has said people who sincerely apologise should be forgiven. Agar kisi ne ek cheez karke poore dil se agar sachche dil se us bande ne maafi maang li, then I personally think you should forgive that person.
  52. Hira has said she is not the person she was four to five years ago. Even I, I'm not the person I was four to five years ago.
  53. Hira has said she was not fully satisfied with the list, as many fellow creators who deserved to be on it were not. Um I was not even fully satisfied with the list because there are a lot of my fellow creators who deserve to be on my on the list but they weren't.
  54. Hira has said she went and accepted everything because it was a big step for the industry as a whole. why I went there and why I accepted everything and did everything because for as an industry as a whole it was a big step
  55. Hira has said she was very happy while she was in Dubai because she was not looking at social media. I was very happy till I was in Dubai because I wasn't looking at, um, social media.
  56. Hira has said she did not get any hate on her Instagram platform. I did not get any hate on my Instagram platform.