Ali Raza

head of marketing at TECNO Mobile Pakistan

Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.

Ali Raza is Head of Marketing at TECNO Mobile Pakistan. He has said that mobile plays the most pivotal part in the gaming ecosystem in Pakistan. He has also said that Tecno runs an extensive after-sales service network across Pakistan.

TECNO Mobile Pakistan

Raza has said that Tecno's Pova series is its gaming series of phones, and he has described the Camon and Phantom series as very well equipped phones. He has said that Tecno uses an RGBW camera sensor, and that how the sensor uses white light is patented by Tecno. Raza has also said that Tecno has its own OS, which is a layer on top of Android, and that the company holds optimisations and patents within its own software. He has said that Tecno tuned its software to tell apart dark skin tones, which helped it grow in Africa, and that Tecno is the number one brand in Africa. He has also said that durability is something Tecno strives for. [1]

Raza has said that Tecno's service centres are operated by the company itself and are air conditioned, so customers can sit there. He has said that Tecno has service centres in all major cities, more than 15 in number, though he did not recall the exact count. According to Raza, an app on the phone lists helpline numbers and service addresses in the user's city, and Tecno will return phones with software problems within the hour. He has said that Tecno offers a 12 plus one warranty, and that the 13th month of warranty is an activation warranty, dated from when the SIM is first inserted. [1]

Views on phones and gaming

Raza has said that mobile gaming is especially very much a thing in Pakistan. He has said that consoles are few in Pakistan and ordinary people play PUBG and Free Fire, and that many buyers consider gaming when they choose a phone. He has said that the camera is an important part of how people show themselves and connect with a like-minded audience, and that the phone is now a companion and an extension of its user. Raza has also said that the processors, memories and cameras are similar across phone brands, and that brand value, not usability or technology, creates the difference between phones. [1]

Views on consumers and marketing

Raza has said that consumers have become very smart. He has said that today's consumer is very aware, so a low-quality product cannot be sold twice. He has also said that trust is a huge factor for buyers in the local market, and that consumers do not treat paid content nicely. [1]

Raza has said that influencers play a very important role because they are key influence leaders. In his view, early brands treated influencers as a billboard, when influencer marketing is a relationship industry. He has said that a message needs to be tailored to each specific medium, and that brands must be true to their audience. [1]

Views on Pakistan and technology

Raza has said that he lives in Pakistan and calls it an amazing country. He has said that he hopes Pakistan becomes more welcoming and open, and that he thinks Pakistan will have one of the most creative hybrid economies in the world by 2050. He has said that China still has a big role to play in Pakistan through CPEC. Raza has also said that the internet has become the equalizer for humanity, that the solutions to the next big challenge already exist across the world and need implementing, and that Korea, the US and China each developed through technology transfer. [1]

Appearances

DateTitleWhere
2023-10-25 How Tecno built Pakistan's largest phone factory Thought Behind Things

Frequently asked questions

What does Ali Raza do?

Ali Raza works as Head of Marketing at TECNO Mobile Pakistan. He has said that Tecno runs an extensive after-sales service network across Pakistan.[1]

Where does Ali Raza live?

Ali Raza has said that he lives in Pakistan. He calls it an amazing country.[1]

What does Ali Raza say about mobile gaming in Pakistan?

Ali Raza has said that mobile gaming is especially very much a thing in Pakistan. He has said that consoles are few in Pakistan and ordinary people play PUBG and Free Fire. In his words, mobile plays the most pivotal part in the gaming ecosystem in Pakistan.[1]

What does Ali Raza say about influencer marketing?

Ali Raza has said that influencers play a very important role because they are key influence leaders. He has said that early brands treated influencers as a billboard, when influencer marketing is a relationship industry.[1]

What warranty does TECNO offer, according to Ali Raza?

Ali Raza has said that Tecno offers a 12 plus one warranty. He has said that the 13th month of warranty is an activation warranty, dated from when the SIM is first inserted.[1]

What does Ali Raza think Pakistan will look like in 2050?

Ali Raza has said that he thinks Pakistan will have one of the most creative hybrid economies in the world by 2050. He has also said that he hopes Pakistan becomes more welcoming and open.[1]

References

  1. How Tecno built Pakistan's largest phone factory . Thought Behind Things , 2023-10-25.
Show the source passages (41 statements)
  1. Ali Raza is Head of Marketing at TECNO Mobile Pakistan. Ali Raza is Head of Marketing at TECNO Mobile Pakistan.
  2. Ali has said mobile gaming is especially very much a thing in Pakistan. mobile gaming is especially very much a thing in Pakistan.
  3. Ali has said consoles are few in Pakistan and ordinary people play PUBG and Free Fire. Yahan pe waise hi generally consoles kam hain. Aur every a layman, ordinary person, wo PUBG, Free Fire khelta hai.
  4. Ali has said mobile plays the most pivotal part in the gaming ecosystem in Pakistan. wo pura ek ecosystem gaming ka bana hai jiske andar mobile plays the most pivotal part.
  5. Ali has said many buyers consider gaming when they choose a phone. I know so many people who take uh gaming into consideration when buying a phone.
  6. Ali has said Tecno's Pova series is its gaming series of phones. Hamara Pova series is a gaming series phone.
  7. Ali has described the Camon and Phantom series as very well equipped phones. the Camon series or the Phantom series are very well equipped phones
  8. Ali has said the internet has become the equalizer for humanity. internet is the equalizer for humanity.
  9. Ali has said the camera is an important part of how people show themselves and connect with a like-minded audience. camera is such an important part kyunke the whole point of showing themselves and connecting to the audience of similar taste
  10. Ali has said the processors, memories and cameras are similar across phone brands. Wohi processors hain wohi memories hain similar cameras hain
  11. Ali has said brand value, not usability or technology, creates the difference between phones. it's just the brand value jo ke ek difference create kar rahi hai. Usability ke hisab se, technology ke hisab se koi major difference nahi.
  12. Ali has said Tecno has its own OS, which is a layer on top of Android. we have our own OS jisko which is a layer on top of Android
  13. Ali has said Tecno holds optimisations and patents within its own software. So it's Hi OS jiske andar sara sari jo optimizations aur patents we have.
  14. Ali has said Tecno uses an RGBW camera sensor. RGBW camera is the sensor that we use.
  15. Ali has said how the RGBW sensor uses white light is patented by Tecno. how it uses the white light is something that is patent to us.
  16. Ali has said Tecno is the number one brand in Africa. Tecno is the number one brand in Africa.
  17. Ali has said Tecno tuned its software to tell apart dark skin tones, which helped it grow in Africa. Tecno ne software mein apne optimization ki taake un logon ke skin color ke hisab se dark skin tone ko aap differentiate kar sakein. So that was something very interesting jiski wajah se Africa ke andar Tecno you know grew like anything
  18. Ali has said consumers have become very smart. uh consumer jo hai hamara wo bahut smart ho gaya hai
  19. Ali has said today's consumer is very aware, so a low-quality product cannot be sold twice. aaj ka consumer bahut zyada aware hai aap usko you know koi bhi uh low quality cheez laga ke aap usko nahi bech sakte. Ek dafa bech sakte hain do dafa nahi bech sakte.
  20. Ali has said Tecno runs an extensive after-sales service network across Pakistan. hamara pure Pakistan mein ek bada extensive after sales ka service network hai.
  21. Ali has said Tecno's service centres are operated by the company itself. they are our own service centers operated by the company.
  22. Ali has said Tecno's service centres are air conditioned, so customers can sit there. Amazing service centers we have air conditioned everything so you can just sit there.
  23. Ali has said an app on the phone lists helpline numbers and service addresses in the user's city. aapke mobile ke andar app hai jiske andar helpline numbers aur wo sare addresses in your city in your cities maujood hain
  24. Ali has said Tecno will return phones with software problems within the hour. koi software problem hai to wo immediately within the hour aapko de denge.
  25. Ali has said Tecno has service centres in all major cities, more than 15 in number, though he did not recall the exact count. mujhe exact number to yaad nahi but in all the major cities. I think in more than 15 cities we have.
  26. Ali has said Tecno offers a 12 plus one warranty. Plus we do offer 12 plus one warranty.
  27. Ali has said the 13th month of warranty is an activation warranty, dated from when the SIM is first inserted. you insert the SIM to uski ek activation date lock ho jati hai phone ke software mein to jab bhi aap hamare service center mein le ke jayenge to us activation date se aapki 13 mahine ki warranty hai.
  28. Ali has said trust is a huge factor for buyers in the local market. local market people as you said trust factor plays a huge part.
  29. Ali has said the phone is now a companion and an extension of its user. phone is not just a tool now. Wo aapka companion hai. Extension of yourself hai.
  30. Ali has said durability is something Tecno strives for. robust being robust aur mazboot hona durable hona is a thing that we strive for.
  31. Ali has said consumers do not treat paid content nicely. in this day and age, the consumer is not ke usko aap kuch bhi kahoge chal jayega. Paid content is not treated nicely.
  32. Ali has said influencers play a very important role because they are key influence leaders. these people play a very important role because they are key influence leaders.
  33. Ali has said early brands treated influencers as a billboard, when influencer marketing is a relationship industry. they saw influencers as a billboard. So they saw it as ke yaar just put it out there. What they didn't realize was ke this was a relationship industry. This was not a billboard advertising space.
  34. Ali has said a message needs to be tailored to each specific medium. Matlab what I try to say is your message needs to be tailored to everything. Tailored to everything. Specific medium. Specific.
  35. Ali has said brands must be true to their audience. So being true to your audience is something that we as a brand have to understand and adapt to it.
  36. Ali has said he hopes Pakistan becomes more welcoming and open. I wish, I hope ke Pakistan becomes more welcoming, open.
  37. Ali has said he lives in Pakistan and calls it an amazing country. Aur this is an amazing country. I've been to so many, I live here
  38. Ali has said he thinks Pakistan will have one of the most creative hybrid economies in the world by 2050. 2050 is like I think we'll have one of the most creative hybrid economies in the world.
  39. Ali has said China still has a big role to play in Pakistan through CPEC. I think still China is a big has a big role to play with this CPEC and everything
  40. Ali has said the solutions to the next big challenge already exist across the world and need implementing. The next big thing I think the solutions already have existed across the world. Now we just have to look at them and implement them.
  41. Ali has said Korea, the US and China each developed through technology transfer. Korea kaise develop hua, US ne apni technology transfer ki, China kaise hua, transfer ki